live it, love it... proofread it?

Since the beginning of this year, I have driven downtown to Meredith Corporation three times a week, every week. On the way I pass a lot of signs--most that hardly even grab my attention because I have seen them so many times. One sign, however, never failed to capture my attention; it said "Live it, Love it, Lofts."

I don't think there is anything technically incorrect about this, aside from the fact that it is only phrases, and not complete sentences. But what bothered me every time I saw it was that "lofts" seemed to disagree with "it" in the previous two statements. I would have far preferred to see "live it, love it, loft it" even though that makes even less sense.

The sign has, thankfully, been taken down (but can be seen above on the company website).

Cheers